With over 25 years of experience in consumer goods, I am a passionate entrepreneur, advisor and executive coach who believes in creating value for customers, society and the planet. I am the founder and head of demand at Petto Smart Nutrition, a plant and insect-based pet nutrition start-up that provides healthier and more sustainable solutions for our pets.
I am also a coach at Zinc Venture Builder and a Transition Tribe moderator, supporting talented founders and senior leaders to build innovative businesses that tackle some of the most pressing societal and environmental challenges.
As a former global and regional marketing director at leading FMCG companies, such as Colgate Palmolive, Mars Pet Nutrition, Danone, Kellogg's and GSK Consumer Healthcare, I have extensive experience in driving growth, delivering financial metrics and leading organizational change across diverse categories, markets and cultures.
My core competencies include consumer-centric thinking, omnichannel marketing, product innovation, digital transformation, agile methodology and executive coaching.
I have worked and lived in 8 countries in Europe, North and South America and Asia, giving me a wide perspective on leadership, culture, behaviour and diversity of brands.
If you have any questions about my consulting services, please get in touch with me so we can talk.